Home Listening Due Sunday 23 November 2008

Fast Food Wars
Home Listening 
Due 23 November 2008

View the attached file (or click here) and answer the following questions. NOTE: The due date is no mistake. Since November 10-14 is Exam Week, I do not think it appropriate to schedule a regular class assignment that students need prepare by Sunday.

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    1. What is different about a Chinese McDonald's?
    2. What did the reporter order?
    3. What does the Shanghai McDonald's cater to?
    4. Which two fast food chains dominate China?
    5. Which is the second fastest country in McDonald's history to reach 1000 restaurants.
    6. What is the overseas goal of the Xiao Nan Guo management?
    7. How much is the fast food business in China expected to be worth by next year?
    8. What percent increase is this?
    9. What is the main market (primary consumers) of the Chinese fast food industry?
    10. Who are relative latecomers to the fast food business?
    11. What two advantages do Chinese restaurants lack?
    12. What two goals does the CEO of Xiao Nan Guo say must be reached for their food to match the Big Mac of McDonalds?
    13. When does Xiao Nan Guo plan to go public overseas?
    14. What is the goal of the McDonald's management?
    15. What might "eat into" McDonalds profits?
    16. How does the reporter evaluate her meal?

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