Commercial Ad
Go from nice gut to nice butt. Chew away your snack cravings with long-lasting Extra. Now in new slim pack.
AUDIENCE: people who want to lose weight; but also, people who want to look good (sexy, etc.).
PURPOSE: to sell the new slim-pack Extra.
TEXT: Antithesis (opposite): nice gut (ugly stomach)/nice butt (attractive buttocks).
Cause-effect: Chew away your fat.
Definition: A person who belongs in the class of fat people, or people dissatisfied with their body shape.
Key words: nice, long-lasting, new, slim, now.
These words have strong connotative (suggestive) meanings.
For example, "new" means fashionable; "now" means "pay attention," "current," "urgent"; "slim" is the opposite of "fat." Chew" is ironic: instead of chewing food and getting fat, one chews pills and gets thin! So there's an implied antithesis (opposition).
Note the condensed use of language: "Now in new slim pack" instead of, "It's now sold in a new slim pack." This way key words are stressed more: "now," "new," "slim."
We can also use the 5 W's and H (and we can use them anyway we choose, so long as they help us discover and organize our ideas):
Who? Fat people. People dissatisfied with their body shape.
What? Fat guts (stomachs); Extra brand dietary supplements.
When? When you feel like eating; When you think you're too fat.
Why? To lose weight; It's convenient (easy to chew).
Where? (Not that important in this case, but you might answer: Anywhere one feels hungry.)
How? Chew.
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